When Georgia Fruit Cake Company (GFC) decided to improve online sales, they
looked to PST to provide a fully integerated E-Commerce Solution
Georgia Fruit Cake Company has been serving up fruitcake for more than 50
years. In 1954, when the Georgia Fruitcake Company picked up its first
military contract (one order for 52,000 lbs. of cake and another for 64,000
lbs.), this family owned business has counted on the military as one of their
main customers. Georgia Fruit Cake is sold around the nation and to
our military, here and abroad. The Womble family recipe has been handed down
for generations, and is still made fresh daily at their location in Claxton,
GFC was having difficulty processing mail orders during their busy Christmas
Season. The manual paper trail left the staff sorting through orders, printing
mailing labels manually, and unable to track shipments. GFC purchased the UPS
WorldShip software to aid in the shipment process with UPS. However, orders
where still entered into the UPS WorldShip software manually from incoming mail
orders. GFC also manually entered this information in their Peachtree
Accounting software for customer relations. GFC needed a solution that was
integrated with their existing UPS WorldShip software and that replaced their
Peachtree software while reducing the manual entry by GFC staff.
Utilizing the technologies of Visual Basic.NET, the Microsoft .NET Framework,
StoreFront 6.0, and MS Access 2002, PST built a complete e-commerce
solution and redesigned their current website. StoreFront 6.0 is a
e-commerce product that utilizes the latest .NET technologies making online
orders fast and reliable. The StoreFront 6.0 package was customized with
additional marketing pages, including a information request form that sends an
email directly to GFC. The new website includes a product list, shopping cart,
address book, multiple ship-to addresses, and wish list, combined with an easy
and powerful check-out process that processes payments in real time.
The new website also includes powerful merchant
tools that allow GFC Staff to securely login and manage their inventory,
orders, store configurations, shipping, and payment processing. The
merchant tools also produce powerful sales reports that allow GFC to manage
their online sales effectively. This website is integrated with UPS
WorldShip to end the paper trail and manual order entry by GFC staff.
Orders are verified and downloaded into UPS WorldShip software and mailing
labels are printed with customer identification and product numbers ready to
ship. The website also incorporated an press release section where GFC
could dynamically upload press releases to the website. The press release
section allowed them to add a title, abstract, full article, and website links
as reference. The website can be found at
The website accepts online orders with real time payment processing.
The website includes additional marketing pages that allow GFC to better
promote their products.
The website features a shopping cart, address book, multiple ship-to
addresses, and a wish list.
Emails with promotions can be sent directly to online customers.
The website is integrated with UPS WorldShip.
The website is secure.
The website allows for easy retrieval of sales reports.